It means that one person is responsible for designing, creating, photography, editing, marketing, book keeping, answering emails, listing, writing, packaging and shipping of each item. And with only two hands there is only so much one person can do. As the orders roll in it's very likely custom orders will not be possible. There is nothing I dislike more than having to tell a wonderful customer "no" because there is simply not enough time to make and ship your items. Even though I ship Priority 2-3 day delivery is not guaranteed during the Holidays.
So, PLEASE, if you are hoping to have anything made special for you this Season, order early and the earlier the better. This ensures that you items can be designed, knit & delivered well ahead of the Holiday rush. With all the stress that comes with Christmas, the last thing you need is having every finger and toe crossed hoping your long awaited and very important gift to a special someone will be delivered BEFORE Christmas.